Lemma displays solidarity on digital media

Along with the entire nation, Lemma, a programmatic DOOH platform also planned to participate in 9 minutes light up initiative urged by the Prime Minister Narendra Modi but in a unique way. The pDOOH company demonstrated the solidarity with the help of the digital campaign launched in Pune where the message showcasing a diya was displayed for 9 minutes at 9pm on 5th April. The programmatic campaign was kicked off on some 10 digital screens available in the city.

Talking about the campaign, Merlin Coutinho - Marketing Head, Lemma said, "The OOH industry globally is in darkness with articles after articles outlining the decline in business as the world comes to a standstill. Lighting this candle virtually is in a way giving hope to the OOH industry and media owners that this darkness will be dispelled and we'd come back stronger and Brighter!"