Laqshya Media showcases Chandrika soap campaign on floating LED media along Mumbai’s Juhu Beach

Laqshya Media Group has executed an immersive month-long campaign for Wipro Consumer Care and Lighting’s iconic Chandrika soap in Maharashtra. The highlight of this remarkable campaign was the introduction of a Floating LED at Mumbai’s Juhu beach. 

The campaign, strategically launched during the festive season, aims to resonate with the sentiments of the people of Maharashtra. With its rich heritage of over 80 years, Chandrika embarked on a journey to captivate new hearts through 3D visuals and linguistic customisation specifically tailored for the people of Maharashtra in Hindi, English and Marathi. The grandeur of the campaign was exemplified by the Floating LED at Juhu Beach, measuring 66.6x23 ft. During the activation at Juhu Beach recently, an estimated 1.25 lakh people viewed the display.

Collaborating with Wipro Consumer Care and Lighting, Laqshya Media Group strategically implemented an innovative month-long campaign across key cities in Maharashtra, including Mumbai, Thane, and Navi Mumbai. The campaign featured strategically positioned high-impact sites, reinforcing Chandrika’s heritage and Ayurvedic goodness.

Utilising their in-house proprietary tool, SHARP, Laqshya identified ideal locations aligned with the target audience’s preferences. The campaign utilised a mix of formats, including Billboards, BQS, Bus Wraps, Unipoles, Digital screens, Railway Station Media, and Metro Media. The #ApneDeshkaGlow creative concept was seamlessly integrated, fostering deep connections with the audience across diverse out-of-home tools and social media platforms.