Voilni - a pain relief spray and the recovery partner for the upcoming Mumbai Marathon, took the OOH route to motivate the masses to participate in the marathon. Executed by Global Advertisers, the campaign showcases two big Volini spray bottles and a finish banner coupled with a motivating message. Adding to this, innovative 3D images were used on hoardings. The brand's objective was to attract maximum number of audience for the Mumbai Marathon, hence locations like Marine Drive, Sion, Bandra and Peddar Road were strategically chosen for the event.

"Mumbai Marathon is a prestigious initiative. We are honored to be part of the efforts by Volini to support and promote the event," said Sanjeev Gupta, MD, Global Advertisers.