Sun Pharma takes innovative steps to promote Volini Recovery Zone initiative

Sun Pharmaceuticals’ Volini brand continues to take innovative steps to engage consumers. At the recently concluded Airtel Delhi Half Marathon, the brand put up a Volini Recovery Zone where the registered participants of the half marathon could get an exclusive opportunity to access the lounge by enrolling for the Volini Recovery Program.

Commenting on Volini’s association with Airtel Delhi Half Marathon 2016, Subodh Marwah, Vice President & Head – Consumer Healthcare, Sun Pharmaceuticals, said, prior to the event: “We are happy to be associated with the Airtel Delhi Half Marathon again this year. Over the last two years, the response has been overwhelming and the Volini Recovery zone has been well received by the participants. The brand believes in the importance of recovery and is glad to have infused this belief among participants. As a brand we are continuously working towards innovative solutions and with the launch of the ‘Volini Recovery Program’ we hope to drive direct relevance to our mission of enabling runners to improve their performance so they continue to set new personal bests.”

The brand’s affinity for innovative promotions and advertising could be leveraged by the OOH industry.