Brand Insights
Union Bank of India steps out to digitally empower senior citizens
The onground activity was ideated and executed by Rapport, the OOH agency of IPG Mediabrands India
Union Bank of India has embarked on the journey of imparting digital literacy among the senior citizens of the country. On December 8, the bank, touted as one of the leading technologically driven financial institutions in the country, organised the first digital banking awareness campaign at Nana Nani Park, Chowpatty in Mumbai – especially designed for senior citizens.
The park is frequented by over 150 senior citizens every morning and a 3-hour training session was organised for them by the bank to educate them on the benefits of digital banking.
The participants were taken through various Union Bank digital applications, namely DigiPurse, UMobile & UPI (Unified Payment Interface). The endeavor was aimed at minimising the gap between old and young in the digital world and help senior citizens graduate to the digital banking system.
Ideated and executed by Rapport, the OOH agency of IPG Mediabrands India, the second leg of this campaign will take place in Delhi NCR.
AUGUST 2025
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
Fans direct their own Ads via Brewlander OOH campaign
McDonald’s unleashes “McScream” OOH installation in NYC for Halloween
“Automation helps you focus on selling, not just executing” – Remi Roques on the OOH industry’s next leap
The Brand Sigma marks 5 years with a DOOH campaign
Global Outdoor Advertising market headed for $26.47 billion by 2034
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Blinkit in association with Kinetic India goes all Bollywood
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Sales Executive
Established B2B Media and Events Group VJ Media Works is looking for sales executives
Digital Marketing/Social Media Executives
Established B2B Media and Events Group VJ Media Works is looking for the following: Digital Marketing/Social Media Executives Location: Mumbai/Bangalore...
Sales Manager – AdZ (Digital Advertising)
Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...
Onboarding Specialist
Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
Senior Copy Editor
No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...
Sales Specialist at BajuGali (OOH Advertising Company)
At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...
Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)
BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...
Heineken swaps AI companionship for real beer in cheeky OOH campaign
Part of the brand’s ongoing “#SocialOffSocials” initiative, the campaign aims to inspire genuine human interaction in an increasingly digital world.
Shaadi.com stirs up Lucknow with a giant kadhai installation
The campaign is executed by MOMS Outdoor
BengaliShaadi.com takes over Kolkata Metro with localized OOH campaign
The matrimonial platform leverages cultural touchpoints and local transit lingo to connect with commuters on the city’s lifeline.
Stanley Black & Decker’s brand, DEWALT launches innovative OOH campaign
The campaign is executed by MOMS Outdoor
Piyush Pandey paid tribute through citywide OOH displays
Het Graphics and Khushi Advertising executed this campaign to honour Piyush Pandey’s legacy
Godrej Properties launces Real-Time Flight-Sync DOOH Campaign for Godrej SORA
The campaign is executed in partnership with Lemma, Madison Media and Google DV360
Adform DOOH platform powers successful AMC and Vodafone campaigns
Adform unveils results from two successful programmatic DOOH campaigns, highlighting the speed and precision of its new visual planning interface.
12 new Earth Series LED Screens illuminates Mumbai
The installations, featuring Xtreme Media’s flagship Earth Series outdoor LED displays, mark a significant step toward building a more connected,...
‘The future isn’t just about bigger screens, it’s about intelligent screens’
Nita Odedra, Director of Strategy at Blue Rhine Industries, a Dubai-based systems integrator with nearly two decades of experience, shares...
Utkarsh India Ltd. illuminates Kolkata’s Durga Puja with DOOH Campaign
Leveraging an extensive array of LED branding, strategically positioned across the city’s busiest thoroughfares, the campaign delivered exceptional visibility and...
-
Industry NewsNew study says OOH delivers $7.58 marginal ROI, outperforming print, radio, and linear TV
-
Campaigns
Godrej Properties launces Real-Time Flight-Sync DOOH Campaign for Godrej SORA
-
Campaigns
BengaliShaadi.com takes over Kolkata Metro with localized OOH campaign
-
Industry NewsGlobal Outdoor Advertising market headed for $26.47 billion by 2034