By: M4G Bureau
Last updated : May 03, 2021 1:49 pm
The updates run on 52 screens, targeted at both inbound and outbound passengers
Weather conditions in India vary widely across seasons and geographies through the year. People require different household appliances to cope with different weather conditions, be it the air-conditioner in the summer, room heater in the winter, or the dehumidifier in the monsoons. Amstrad has introduced its All Season Air Conditioners that have heating, cooling and dehumidifying functions.
“This sponsored update displays the weather at Mumbai to all returning passengers flying out from Mumbai Airport. The campaign also allows for outgoing travellers to know about the temperature in their own hometowns. This, coupled with the high dwell time at the airport, the swiftly approaching summer, and people spending more time indoors, would, I imagine, make people ponder over which air conditioner to invest in. This campaign from Amstrad is marketing at its finest!”, says Sumit Chadha, Business Head, Mumbai Airport - Times OOH.
Times OOH has also developed this live feed capability on Mumbai Metro network and at Indore and Coimbatore airports.