By: M4G Bureau
Last updated : February 21, 2023 5:11 pm
The airport campaign, executed by Rapport Outdoor Advertising in association with Times OOH, amplifies the toughness & durability of the product offering.
Leading luggage brand Samsonite recently launched its Tested like Samsonite’ campaign at T2, Mumbai International Airport, in association with Times OOH. The category leader rolled out an extensive multimedia campaign across the departure and arrival terminal of the airport.
Leveraging location-based targeting, Samsonite zeroed upon the airport as an avenue to target premium decision-makers with the campaign. Mumbai Airport, T2 is one of the busiest airports in the world that caters to both national and international audiences. The Mumbai airport has already crossed pre-Covid passenger traffic in December 2022 with 1.5+ lakh traffic in a single day as per CSMIA.
Additionally, an exclusive digital video wall has been used to build a larger-than-life impact for the campaign that constantly showcases the different product campaigns designed by the brand. The exclusive video wall is placed right at the Security holding area entry point as it is the common area for all passengers to proceed at the airport ensuring maximum visibility for the campaign.
“OOH is a strategic medium for advertising that offers assured results with the right optimisation of the media. The airport is one such avenue that fits very well when it comes to premium media, elite audience, national and international audience, and scope of innovation. Samsonite has efficiently optimised the airport media with the right strategy and plan in terms of executing innovation, tapping touchpoints, and creating a high impact for the campaign,” says Sumit Chadha, Business Head, Times OOH.
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