By: Nibedita Saha
Last updated : December 05, 2017 6:53 pm
MOMS Outdoor Media Solutions planned and executed the campaign, covering key cities of Gujarat -- Ahmedabad, Baroda, Surat, Rajkot. The OOH firm used a mix of large formats, bqs and other formats like mall media to help the brand connect with the target audience
MOMS Outdoor Media Solutions had planned and executed the campaign, covering key cities of Gujarat -- Ahmedabad, Baroda, Surat, Rajkot. The OOH firm used a mix of large formats, bqs and other formats like mall media to help the brand connect with the audience. The campaign was deployed on the main arterial routes near youth hangouts, and major Navratri grounds with mix match of billboards and BQS. The use of glass facades at major malls in the cities delivered greater impact of the campaign.