By: M4G Bureau
Last updated : June 05, 2020 10:29 am
The creative agency Fresh Lime Soda Creatives designed a relevant and topical ambient campaign to send a strong message at the time of pandemic
Talking about the ideation, Sajit Surendran, founder of Fresh Lime Soda Creatives said, "This year it was a challenge to make environment day relevant to the current times. There is no bigger crisis than COVID to talk about and at the root of COVID lies the mindless exploitation of nature. We decided to harp on this issue with a medium which is visible to all and an easy to make installation. Even in pandemics, brands have to stand up for humanity at large. We are glad that we have been able to partner JadeBlue on such messages.
In 2019, the brand did an installation of a whale swimming on the roads, giving people a grim glance into what the future could be if we-the human race does not change our ways.