By: M4G Bureau
Last updated : July 03, 2019 9:14 am
Close to 12 sites were erected in the city to announce the airline’s launch of non-stop flights from Mumbai to Jeddah
#MyHoardings handled the campaign, installing close to 12 hoardings all across Mumbai. Big blue hoardings designed on similar themes were seen in places like Marine drive, Prabhadevi, Santacruz and Kandivali. The usage of big hoardings by the road side in the most populated places was to ensure maximum attention.
Speaking about the importance of the Mumbai market, William Boulter, Chief Commercial Officer, Indigo, said during the launch, “Mumbai is the commercial hub of India and we see great potential connecting the Middle-East with this city.”