By: Bhawana Anand
Last updated : May 23, 2019 4:30 pm
The channels have experimented with varied OOH formats to grab maximum attention for their election results coverage
Different TV channel brands have experimented with different communications to grab maximum eyeballs. For instance, News 18 India owned by Network 18 demonstrated their strong hold on election poll results news with the message, ‘Sabse Pehle, Sabse Sahi’. The same network’s English news channel has also run a campaign along similar lines, with the message, ’Always First, Always Right’.
The channel has strategically placed their different language
Zee News has adopted a slightly different strategy; highlighting their combination of results news and analytics. The channel’s creative showcases the tagline- ‘Abki Barr, Kiski Sarkar?’.
Times Now from the Times Group has also rolled out a hard-hitting campaign, claiming their channel to be India’s election news headquarters and showcasing their two aggressive prime-time senior presenters. Their campaign line is, ‘The Results the Nation Has Been Waiting For’. Interestingly, the channel has taken digital billboards in Mumbai to broadcast the results. Close to five screens have been taken at four railway station locations. The campaign has been executed by Times OOH.
Leading Hindi news channel AajTak has also gone in for digital OOH. While the channel already has a couple of screens at IGI airport, Delhi, and a screen at Varanasi airport, broadcasting their channel 24x7, the news channel has taken another site at Chhatrapati Shivaji Maharaj International Airport, Mumbai, to broadcast live the result updates. The exclusive media rights for Mumbai airport are handled by Times OOH.