By: M4G Bureau
Last updated : October 15, 2018 3:06 pm
The brand captured locations like Metro stations and airports by playing fun brass-band parody renditions of 90’s songs revealing deals that the public can claim during the festival
The concept was designed to bring back some of the 1990s nostalgia with the brass-band doing parody renditions of songs like ‘Tan tana tan’, ‘Oonchi hai building’ and ‘Tumse milne ki tammanna hai’, while revealing deals that the public can claim during the Festive sale that goes on till October 15.
Commenting on the Festive Band activities, Ravi Arun Desai, Director, Mass and Brand Marketing, Amazon India said, “We Indians love our festive celebrations, and the Amazon Festival Band is here to bring it to them! A band like this is synonymous to celebrations in India, which is why we’ve heroed them across different consumer touch-points on TV, digital, radio to talk about the Amazon Great Indian Festival. Extending them to activation was seemless, as it really brought the band and their celebrations close to everyday customers across different cities in India, be it at Metro Stations, Airports, Malls or Corporate parks.”
Aman Nanda, Chief Strategy Officer at Times OOH, seemed content with the attention Amazon received. “At Times OOH it is our endeavour to continuously drive engagement. We are happy to assist Amazon in amplifying their campaign objectives by creating fun and fanfare at airports and metro stations. Our OOH+ and Trading verticals worked closely with the brand and property owners to create an interesting activity that integrated their brand objectives with the passenger’s journey. We aim to drive more interesting activations in the future”.
The activity has received a lot of attention and seems to be gathering traction on social media, with people talking about the surprise and the elation at seeing the #AmazonFestivalBand. A contest to sing parodies is also running across top radio channels in different cities, and of course on Amazon’s social handles, so there are ample opportunities for people to showcase their talent and join in the musical festivity with Amazon!