Amazon creates stir with OOH innovation for Mirzapur 2 launch

Ideated and executed by Active Media Innovations, the innovation was designed to bring back the flavor of the show

To create excitement amongst masses about the launch of second season of Amazon’s web series Mirzapur 2, the OTT brand undertook an innovative gig on a billboard in Mumbai. The objective of the innovation was to create a recall for the show by recreating the flavor of the show in a larger than life manner.

Mirzapur 2 marketing strategy involved digital billboards with YouTube masthead ad to redirect the users to Prime and watch the series, along with traditional OOH ads. The prominent hashtags used are # MirzapurOnPrime #Mirzapur2, #MS2W, and #yehhaimirzapur.

The OOH innovation handled by the Active Media Innovations. The real time call to action instigated masses and created a direct interaction with the outdoor innovation, helping the series in gaining popularity.

Commenting on the innovation, Emraan Qureshi, Founder & MD, Active Media Innovations, said, “This is one of its kind innovations launched, especially post-lockdown. Hence, this brought the essence of the outdoor medium back at the right time. Mirzapur is a highly popular show which needs no introduction. Therefore, it posed a challenge for us to create something out of the box. This technology gave a chance to the masses to get connected with their favorite show through CTA and increase the excitement for the series.”