The account was previously with IPG Media brands who will continue to manage Amazon's global media for Amazon Web Services, Amazon Business, and Amazon Ads.
Kedar Ravangave will address the convention on the theme: ‘Unboxing OOH for great brand outcomes’
The campaign, rolled by Rapport India, showcases the best of songs by nearly 80 artists
The timing of this immersive ad campaign at Cinépolis was to build the brand association of Alexa with smart home.
Ideated and handled by Active Media Innovations, the campaign successfully caught the audience attention
Active Media Innovations handled the OOH campaign innovations
Ideated and executed by Active Media Innovations, the innovation was designed to bring back the flavor of the show
The setup included a life-size ferry wheel and an uncommon selfie point with a branded Autorickshaw at all the chosen locations
Customers can experience hundreds of Prime Day launches through virtual reality at select malls in top metros
The OOH duties of the campaign were handled by Rapport India and they highlight the new Amazon Pay features like ‘Send Money’