Amazon retains top position among 100 most valuable brands in Kantar & WPP report

In Research By M4G Bureau - July 02, 2020

According to ‘BrandZ Top 100 Most Valuable Global Brands 2020’ report, Amazon’s value grew by almost $100 billion this year and accounts for a third of the top 100 brands’ total growth

The Big Picture not showing on Mumbai OOH canvas

In OOH News By Pray Jani - May 26, 2020

Bollywood and regional movie releases are not seen on the OOH canvas but media owners are hopeful that the OOH campaigns will start rolling post lockdown

Brands celebrate Diwali across Mumbai Airport

In OOH News By M4G Bureau - November 07, 2019

Times OOH created a 360-degree presence within Mumbai airport, coupled with 100 minutes + dwell time at the terminals maximised the recall for the festival.

Amazon’s Mini Mela engages commuters at key airports

In Campaigns By M4G Bureau - October 15, 2019

The setup included a life-size ferry wheel and an uncommon selfie point with a branded Autorickshaw at all the chosen locations

The Family Man booms on OOH

In Campaigns By Pray Jani - October 03, 2019

The Amazon Original, Family Man takes to the streets in various formats to raise the momentum

OTT brands go all out at Bengaluru airport

In Campaigns By M4G Bureau - August 21, 2019

KIAB airport in Bengaluru has become a favourite spot for OTT brands like Netflix and Amazon Prime who are looking to tap a jet-setting audience for promoting their popular shows

‘Invest in modernising business processes’

In Viewpoints By Rajiv Raghunath - August 14, 2019

Barry Cupples, Global CEO, Talon underlines the importance of data-driven campaign planning and evidence-based measurement of the medium

Amazon brings Prime Day celebration alive with VR zones

In Campaigns By M4G Bureau - July 11, 2019

Customers can experience hundreds of Prime Day launches through virtual reality at select malls in top metros

Amazon Pay’s features get OOH shout-out

In Campaigns By Pray Jani - June 25, 2019

The OOH duties of the campaign were handled by Rapport India and they highlight the new Amazon Pay features like ‘Send Money’

OOH ad sales grew by +8.5% in US in 2018: Magna report

In Research By M4G Bureau - April 08, 2019

The report shows that OOH is the only linear media type to experience consistent organic revenue growth