Amazon creates stir with OOH innovation for Mirzapur 2 launch

To create excitement amongst masses about the launch of second season of Amazon’s web series Mirzapur 2, the OTT brand undertook an innovative gig on a billboard in Mumbai. The objective of the innovation was to create a recall for the show by recreating the flavor of the show in a larger than life manner.

Mirzapur 2 marketing strategy involved digital billboards with YouTube masthead ad to redirect the users to Prime and watch the series, along with traditional OOH ads. The prominent hashtags used are # MirzapurOnPrime #Mirzapur2, #MS2W, and #yehhaimirzapur.

The OOH innovation handled by the Active Media Innovations. The real time call to action instigated masses and created a direct interaction with the outdoor innovation, helping the series in gaining popularity.

Commenting on the innovation, Emraan Qureshi, Founder & MD, Active Media Innovations, said, “This is one of its kind innovations launched, especially post-lockdown. Hence, this brought the essence of the outdoor medium back at the right time. Mirzapur is a highly popular show which needs no introduction. Therefore, it posed a challenge for us to create something out of the box. This technology gave a chance to the masses to get connected with their favorite show through CTA and increase the excitement for the series.”