adidas ‘made Originals’ leaves a strong OOH footprint

The innovation a true standout

Sportswear brand adidas Originals took the OOH route to unveil an eye-catching innovative campaign, in tandem with the rollouts in other media channels. The ‘made Originals’ campaign featuring brand ambassador Ranveer Singh made an impressionable presence in the outdoor, as is illustrated by this display on an FoB media in the Koramangala area of Bengaluru.

Time to time this brand has wowed the OOH audience with striking creatives. Earlier this year, the global brand won the Outdoor Grand Prix at Cannes for its Liquid Billboard.