Campaigns
Adidas ‘Liquid Billboard’ wins Cannes Outdoor Grand Prix
The unique activation was conducted to encourage women of varied backgrounds to take to swimming
The unique ‘Liquid Billboard’ created on a Dubai beach by Havas Middle East as a brand activation to encourage women of varied backgrounds to take to swimming won the prestigious Outdoor Grand Prix at the Cannes Lions festival on June 20.
As reported in the AdWeek, “The outdoor activation promoted Adidas’ inclusive swimwear collection and addressed the 32% of women globally who say they don’t feel comfortable swimming in public.”
The installation was a large transparent pool that people could dive into, “with their swims visible and live streamed online”.
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The campaign is created by Iris London and supported by pro bono media from JCDecaux
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The campaign is executed by Dentsu and Sakshi Advertising Company in Mumbai
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The campaign is executed across China
Maggi doubles down on flavour with high-impact OOH campaign
The campaign is executed across Mumbai
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The Maharashtra Government and Hindustan Coca-Cola Beverages joined forces to encourage responsible PET bottle recycling through a large-scale public awareness...
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Vistar Media study finds motion and 3D significantly improve DOOH campaign performance
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Industry NewsIOAA Media Owners Awards 2026 set to recognize & celebrate OOH industry players
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Campaigns
CeraVe makes a high-impact splash with illuminated OOH launch for HA Water Gel
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Campaigns
STAMMA uses empty billboards to deliver a powerful message about listening