Leila, the Indian dystopian web television series, was released on Netflix in the first week of June, and it has since been the talk of the town. The outdoor campaign seems to have played a big role in generating high viewership for the popular show.

Even after the release of the show, Leila continues to maintain hard-to-miss presence on large formats across Delhi, Mumbai and other cities, using different creatives for different locations such as traffic hubs on roads, rail, etc.

Even as Netflix goes big on the Indian market with exclusive Indian shows, the brand is leveraging OOH with extensive campaigning, wooing potential audiences across metros.