LeEco makes its entry through high decibel OOH campaign

To create awareness around the brand and their new product launch, LeEco has recently used a burst of LED and neon displays along with street furniture, mall media and airport displays in all major Indian cities like Delhi, Mumbai, Bangalore, Kolkata, Pune, Ahmedabad, Chennai and Hyderabad. Executed by MOMS, the campaign used an overall number of 377 media units at key arterial roads and strategic locations of these cities, mainly to create awareness in the TG and in turn drive traffic to sales.

Talking on innovations of the campaign, Divya Khadagi, Business Manager, MOMS, explained, "LED and neon displays are still uncommon in billboards but they render high impact. These displays were incorporated in the billboard at key strategic locations for the brand logo and features to enhance the registration.” Apart from using traditional OOH formats like billboards, unipoles, bus shelters, FOBs, gantries, metro signages and panels etc, the campaign also used mall and airport branding in an impactful way. Campaign ran on outdoor formats for 20 days while airport and mall branding used a mixed duration between 30-70 days.

"Keeping in mind the sales trend in the mobile category, the campaign was rolled out in top cities. The idea was to generate impact, high reach on key arterial roads and market places to capture the TG,” informed Khadagi.