Having a maximum number of international flyers, Punjab is another state on the high risk of COVID-19. Along with necessary medical aids and strict restriction on people movement arranged by the state and central governments, Leafberry, an OOH firm managing the sole media rights of Ludhiana’s outdoor, takes the lead to provide full support to the government’s efforts and initiatives. The company has employed all its media formats of different nature and sizes to communicate essential messages to the masses aimed to curb the spread of the infection in the city.

The OOH message sends helpline numbers in the case of emergency, dos & don’ts and the most important social distancing message. There has been an effective use of regional language Punjabi on hoardings to build connect with localities. No efforts have been left by the company in ensuring a strong communication where a cluster of media placement is definitely making an impact.

Speaking to Media4Growth, Shavinder Singh Sandhu, Director, Leafberry said, “I think this is our moral duty to contribute in this global pandemic which has affected lakhs of people so far. We are glad that our industry and media can become a part of noble cause”.