Campaigns

JCDecaux’s 3D installation for BREN Corp at KIAB

An innovative 3D structure created by JCDecaux India at the Bangalore International Airport, now called Kempegowda International Airport Bengaluru (KIAB), creates strong buzz for brand BREN Corporation.

Published

March 14, 2014

Bhawana Anand

JCDecaux India has created an iconic and landmark outdoor display at the Kempegowda International Airport Bengaluru (KIAB) for BREN Corporation, an infrastructure development brand. BREN desired to craft a presence through the outdoor media to promote its brand values of creation and progress. KIAB, being the gateway to Bengaluru, gave BREN the perfect opportunity to welcome travellers to Bangalore. An iconic 3D structure has been made to generate recall and recognition for the brand.

Since the message meant to drive strong registration and impact, the company decided to innovate at a high visibility site. The premium location of Roundabout Two at KIAB, maintained by JCDecaux, met the objectives. The Roundabout Two at KIAB is one of the most sought after locations by brands with a visibility of 100%. For the record, KIAB handled close to 13 million passengers in 2013.

Created by OpusCDM, the structure is a sight to behold with tactically positioned soft lights illuminating the structure and showcased as an art from. The hexahedral structure is supported by’Headway Humans,’ made of raw iron. Pulling and holding the main unit on either side, the Headway Humans denote the human spirit of striving for progress and balance. With the block placed on a vertex, the structure forms an unusual shape calling attention to engineering ingenuity.

Alok Duggal, Business Head-Bengaluru Airport, JCDecaux India, says, “BREN’s requirement was to enhance their corporate image and hence we recommended an iconic installation at the Airport Roundabout. We are keen to have a long-term relation with BREN and would like to be associated with all the brands which are getting launched under the BREN umbrella.

Boopesh Reddy, Managing Director, BREN Corporation says, “We are pleased to execute such an attention-getting campaign at Kempegowda International Airport. We have been receiving overwhelming feedback for the BREN iconic structure, which has been executed in association with JCDecaux. We thank the JCDecaux team for helping us implement this iconic campaign.