Freakins jeans combines influencer marketing with OOH for latest campaign

Apparel brand Freakins has capitalized on influencer marketing as well OOH advertising with its latest campaign located at Haji Ali junction. 

The brand partnered with popular social media influencers Tarini Shah and Agastya Shah, each of whom have more than 4 lakh followers on social media. The billboard, measuring 40x60 feet, is expected to garner approximately 3,625,120 impressions in a month, said a spokesperson for Clear Channel Outdoor – the media owning firm for this campaign. 

The campaign will be live for a total of three months starting 13^th May.