Tata Eye Plus has writ large a new campaign, ‘Find Your Signature Style’ showcasing an attractive range of frames and sunglasses across 26 cities in India. The campaign, executed by OMI, the digital outdoor media agency of Laqshya Media Group, featuring Bollywood actor and singer, Ayushmann Khuranna, has been targeted to the price sensitive TG for the exclusive ensembles of frames and sunglasses that the brand offers. This product has aimed to reach to all the buyers keeping cost-effectiveness in the spectrum of higher and middle-income groups.


The campaign has deployed in the multiple media verticals like traditional and digital billboards, mall media and bus shelters across Bangalore, Baroda, Berhampur, Bhopal, Bhubaneswar, Chandigarh, Cochin, Coimbatore, Dehradun, Guwahati, Indore, Jaipur, Jamshedpur, Lucknow, Madurai, Mohali, Mysuru, Nagpur, Patna, Ranchi, Salem, Surat, Trivandrum, Varanasi, Vellore and Vizag.
 
In an exclusive conversation with Media4Growth, Naresh Bhandari, COO, OMI, Laqshya Media Group asserts, “It is always a pleasure when it comes to servicing the Titan Eye Plus team. The Eye Plus campaign that aimed at a mass impact was carefully planned through our in-house tool that could easily present us with an apt plan suited for the TG. The buying team efficiently hand-picked assets to guarantee the best impact. It is always a challenge when it comes to planning media assets in small towns as availability is the key and for metros, zeroing down amidst clutter is important. Our team addressed both these concerns and are happy to have delivered a good plan high on impact and visibility. The three-week campaign will ensure brand salience and a very positive lasting impression.”