The increasing pollution is not only making news headlines, but has also become the center point of various brands’ promotions to be socially responsible brands in the best possible manner. ExxonMobil is leading the way in this effort. The petrochemical giant launched latest OOH campaign exclusively for Delhi NCR focuses on cleaner air. Executed in association with Glo - Out of Home Division of Lodestar Universal McCann, the lubricant brand has rolled out a corporate brand to create strong awareness with relevant targeted messaging through their extensive OOH campaign.

Targeted exclusively in the Delhi NCR market, key locations of the capital and Gurgaon have been tapped communicating the significance of fresh air. A 3-month long OOH splash is created at IGI Airport, Terminal 3 with branding on Static media, Digital Screens and Aero Bridges.

The proposed formats were filtered through an agency’s in-house proprietary measurability tool GLOMETER, to minutely select the relevant media, located at high traffic routes ensuring a high OTS (Opportunity To See). The GLOMETER Prism provides optimal touch points with robust data profiling to identify the relevant mix of media elements.

Additionally, the campaign is going to be further augmented with a landmark innovation on the Airside at Delhi Airport T3 Runway i.e. first time to be executed. It is expected to be unveiled in the coming few days in association with TIMDAA.