Extending the media mandate to Ecosys OOH, Colors Gujarati recently rolled out a high decibel OOH campaign for the flagship soap opera “Chutta Chedda” in prime cities of Gujarat -- Ahmedabad, Baroda, Surat and Rajkot. The show that is skewed towards the upmarket audience, tackles divorce problems within relationships. The show features real-life stories about couples and how they resolved them. It also shows the audience what causes problems within couples and the modes of resolution.

Ecosys OOH had the media task of reaching the right households that are in consonance with the very ethos of the show. Commenting on the media strategy adopted, Hardik Kapdi, Managing Partner and Trading Lead, Ecosys OOH commented, “Being an avid follower of the show myself, I inspired my team to look for inspiration from the show itself.  The uniqueness of this plan was the centripetal strategy that was adopted leading to an inclusive oriented media deployment of billboards that are in tandem with the essence of the show”.

Commenting on outcome of the campaign. Sujit Banerjee, CEO & Director Ecosys OOH, opined "We are thrilled to be partnering Colors Gujarati. Gone are the days when OOH media planning was based on gut feel and guesstimates. At Ecosys OOH we strive to be ahead of the curve by looking for inward brand inspiration with overall environmental and societal perspective.”