Mother Dairy reinforces strong brand presence in Mumbai

Mother Dairy rolled out a campaign in Mumbai to reinforce the popularity of its offering. The campaign – which says that the city consumes 25 lakh glasses of Mother Dairy milk in a flash every day – was planned and executed by Ecosys OOH.

The agency planned the campaign with the aid of its #Systemapit proprietary planning tool that helped in identifying the right audience, the right locations and the right sites. The creatives were planned by Aaron Martins , Creative Director,  Ecosys OOH .

Speaking about the campaign, Nipun Arora, Managing Partner, Ecosys OOH, opined, “The challenge was to make the campaign more visible and deliver better impact. Execution was one of the key strengths that Ecosys OOH already possesses, so this campaign turned out to a big success in terms of OOH spread.

Sujit Banerjee, Director & CEO, Ecosys OOH, said the campaign is one of those finest instances where good creatives have left a deep impression on the target audience.