Connect with us

Brand Insights

White Rivers Media wins O-Line-O’s marketing mandate

The agency will be marketing the brand via aggressive programmatic digital campaigns, along with other media including OOH

Published

on

O-Line-OO-Line-O, which is positioned as ‘Digital India Ki Apni Dukaan’ and offers personalised assistance, EMI card benefits and other services, partnered with Mumbai and Gurugram-based advertising agency White Rivers Media to devise their branding identity, go-to-market launch strategy and beyond. The agency will be marketing the brand via aggressive programmatic The White Rivers digitacampaigns, coupled with Radio and OOH. The brand will be marketed seamlessly across the best of both online and offline worlds.

Shrenik Gandhi, CEO & Co-Founder, White Rivers Media, spoke about O-Line-O’s unique brand story. “The sheer potential of this idea excited us, along with the opportunity to be involved at the brand-creation stage. We have Shrenik Gandhibeen working closely for two months to ensure that we bring O-Line-O to life at the scale that it deserves. It was thrilling to create a user journey that’s both online and offline, so that the marketing reflected the core mission of the brand itself! O-Line-O truly is a testament to the vision, unity, and tenacity of the Indian mobile retail community, and their ambition to not just survive the online trend, but outshine it with their impeccable service standards.”

Speaking about O-Line-O’s association with White Rivers Media, Vibhooti Prasad, CEO of O-Line-O stated, “‘O-Line-O is our brainchild and I’m really glad that so many mobile retailers across Mumbai came forward to support this initiative. White Rivers Media has played a vital role in establishing this  Vibhooti Prasadbrand across platforms and will always be considered as a part of O-Line-O’s family. We are planning to expand beyond Mumbai, and take this journey to 200+ stores very soon, and White Rivers Media will continue to show their data-driven creative support to us.”

The White Rivers Media team has also created O-Line-O’s brand video which was released at the media launch event and published digitally thereafter. The brand ad efficiently explained how O-Line-O came into existence and what it offers. The launch communication of the brand ad is “Chalo Connection Banao!”

Advertisement
Advertisement

Current Opening

Sales Manager – AdZ (Digital Advertising)

Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...

Onboarding Specialist

Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...

Operation Manager

Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...

Senior Copy Editor

No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...

Sales Specialist at BajuGali (OOH Advertising Company)

At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...

Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)

BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...

Sales Executive – Street Furniture/Transport

Job description – Sales (Street Furniture/Transport)  Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...

Sales Executive cum Coordinator, OOH Media

Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...

More Current Opening
Advertisement

Media Owners

Advertisement
More Media Owners

Showcase

DOOH

Trending

Copyright © 2025 media4growth. All pages of the Website are subject to our terms and conditions and privacy policy. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes.