Brand Insights
Dalmia Cement to use freight trains for brand promotion
Total 5 trains have been taken on long-term basis for exclusive branding
Dalmia Bharat Cement recently signed a deal for freight trains with the Chakradharpur division of South Eastern Railway, which will also be used for marketing and branding promotions of the company’s brands and products. There are totally 5 freight trains, which have been taken on a long-term basis.
As stated by the Dalmia Bharat Cement statement, these trains are taken for long durations for material transportation and will thus be used for total branding purposes.
These freight trains will be traveling across the entire country, serving the purpose of a moving billboard. As per reports, the contract for the first phase has been awarded to M/s Dalmia Bharat Cement Ltd for a total value of Rs 1.5 crore per annum for 300 BOXN wagons.
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