Switch to sustainable, responsible printing processes: Santhosh PG

By VJ Media Bureau - July 31, 2015

Speaking on the theme"The need for sustainable and responsible printing processes for OOH” at OAC 2015, Santhosh PG, Business Development Manager, Commercial Solutions Division, 3M India Ltd, provided interesting facts about why the OOH industry should look to adopt eco-friendly practices with respect to printing.

Promote new OOH formats, tighten regulations across markets: Industry leaders @ OAC

By VJ Media Bureau - July 31, 2015

An open house was conducting on day 2 of the Outdoor Advertising Convention 2015 that was held in Mumbai during July 24-25. In this session, the delegates formed groups to discuss how to accelerate OOH growth in cities excluding Delhi and Mumbai.

Madison IES strengthens Duratech's presence across 21 towns in India

By VJ Media Bureau - July 31, 2015

Madison IES launches Prism Cement's Duratech in the outdoor through a mega event spanning across 21 towns in the country

Raise advertiser confidence in OOH: Sam Balsara

By VJ Media Bureau - July 30, 2015

Sam Balsara, Chairman, Madison World, said it was imperative for the industry to reduce the clutter in the ad message. He threw light on two key factors that will invigorate OOH industry growth

Right people make a difference in OOH business: Arghya Chakravarty

By VJ Media Bureau - July 30, 2015

Speaking on the theme"How to attract the best talent to build OOH business competitiveness -- pros and cons” at the Outdoor Advertising Convention 2015 that was held in Mumbai during July 24-25, Arghya Chakravarty, CEO, Times OOH, elaborated on the best HR practices that the industry should look to adopt, nourish and persevere.

VLCC rolls out campaign in Delhi, Hyderabad

By VJ Media Bureau - July 30, 2015

Beauty and wellness conglomerate VLCC rolled out an OOH campaign in Delhi and Hyderabad using TDI Media Services network.

Plan better to get the best out of OOH, says Bharat Dhuppar

By VJ Media Bureau - July 29, 2015

Bharat Dhuppar, CMO, Omkar Realtors & Developers shared his firm's approach to OOH while addressing the theme'OOH delivers - A case study of Omkar Realtors' on day 2 of the Outdoor Advertising Convention.

OOH delivers in myriad ways, says Sagnik Ghosh

By VJ Media Bureau - July 29, 2015

Speaking on the theme'How OOH works for my brand - a case study of Axis Bank' on day 2 of the Outdoor Advertising Convention that was held in Mumbai during July 24-26, Sagnik Ghosh, Senior Vice President & Head Marketing, Axis Bank, said that OOH is central to the bank's branding and communication strategy.

OOH industry should develop measurement metrics, media rating system: RS Sodhi

By VJ Media Bureau - July 29, 2015

Rupinder Singh Sodhi, Managing Director, Gujarat Cooperative Milk Marketing Federation (Amul), delivered the Valedictory Address on Day 2 of the Outdoor Advertising Convention that was held in Mumbai during July 24-25.

Digital OOH will gain significant ground in coming years: Tom Goddard

By VJ Media Bureau - July 29, 2015

Speaking on the theme"Outdoor advertising in the digital world” on day 2 of the Outdoor Advertising Convention that was held in Mumbai during July 24-25, Tom Goddard, Non-Executive Chairman, Ocean Outdoor, UK, Executive Chairman, Digicom, UK & Vice President (International), FEPE, spoke about how digital OOH can be effectively leveraged for brand advertising, especially on the major highways and junctions.

Leverage digital technologies, localise messaging: Pradeep Shrivastava

By VJ Media Bureau - July 28, 2015

Pradeep Shrivastava, Chief Marketing Officer of Reliance Jio, delivered the keynote address titled"If OOH could sing and interact in local dialect” on the opening day of the Outdoor Advertising Convention (OAC) held in Mumbai during July 24-25.

Advertising works best when it triggers business: Smita Jha

By VJ Media Bureau - July 28, 2015

Speaking on the theme"OOH industry status & growth prospects - A statistical overview” on the opening day of the Outdoor Advertising Convention that was held in Mumbai during July 24-25, Smita Jha, Leader, Media & Entertainment, PwC, also stated that across the globe growth in physical infrastructure is increasing the bandwidth of the OOH medium itself.

Integrate channel-based planning with audience-based planning: Mauricio Sabogal

By VJ Media Bureau - July 28, 2015

Speaking on the theme"How technology and social media amplification are moving OOH to the centre of strategic planning” on the opening day of the Outdoor Advertising Convention that was held in Mumbai during July 24-25, Mauricio Sabogal, Global CEO, Kinetic Worldwide, touched upon the various international set practices and innovations that enable OOH to become an important medium for advertising.

OOH media networks will grow in India, says experts

By VJ Media Bureau - July 28, 2015

Olivier Heroguelle, MD, JCDecaux India, and G K Suresh, Vice President Marketing, Foods Business, ITC, spoke on the theme'Can OOH media networks deliver higher visibility and ROI? Opportunities and challenges' at a panel discussion on day 1 of OAC 2015

OOH is highly influential, says Anupriya Acharya

By VJ Media Bureau - July 28, 2015

Anupriya Acharya, Group CEO, ZenithOptimedia India, urges the industry to direct focused attention on regulation, transparency and measurement metrics