Creative Concepts
Havells turns everyday products into a divine celebration
The campaign is executed by Posterscope India
This Ganesh Chaturthi, Havells rolled out a striking outdoor campaign that fused tradition with creativity by designing Lord Ganesha entirely out of its own products. The visual representation brought the festive spirit alive while showcasing Havells’ diverse range.
The installation cleverly used ceiling fans as the crown, geysers as ears, hair dryers as hands, an air cooler as the body, and appliances like a mixer grinder, oven toaster, vacuum cleaner, and water purifier to complete the form. Each product was thoughtfully placed to resemble the deity while subtly highlighting Havells’ presence across home and lifestyle categories.
Carrying the festive chant “Ganpati Bappa Morya,” the campaign projected Havells as a brand that not only powers homes but also celebrates moments of faith and togetherness. Executed by Posterscope India, the creative billboards turned into a unique blend of devotion and brand storytelling, lighting up the city with brilliance and innovation.
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
The Grinch hijacks McDonald’s festive OOH campaign
‘OOH delivers physical presence & brand authority in a way digital cannot replicate’
Multiply Media Group acquires London Lites
“Some of the best things are not measurable”
IAMS’ OOH activation with Garfield for healthy weight awareness for Cats
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Blinkit in association with Kinetic India goes all Bollywood
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Sales Manager (Amritsar, J&K, Chandigarh, Mumbai, Vadodara, Udaipur, U.P.)
Orango has been involved in creating, building, reviving and growing brands. Orango builds powerful connections with their customers & people...
Sales Executive
Established B2B Media and Events Group VJ Media Works is looking for sales executives
Digital Marketing/Social Media Executives
Established B2B Media and Events Group VJ Media Works is looking for the following: Digital Marketing/Social Media Executives Location: Mumbai/Bangalore...
Sales Manager – AdZ (Digital Advertising)
Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...
Onboarding Specialist
Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
Senior Copy Editor
No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...
Sales Specialist at BajuGali (OOH Advertising Company)
At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...
Contextual OOH campaign at Fevicol Marol Naka Metro
This campaign uses the classic Fevicol humour to transform commuter annoyance into a memorable brand message.
Myntra M-Now celebrates its 1st Birthday with ‘Edible Billboard’ activation
The campaign is executed by Sociowash
L’Oréal Paris launches OOH campaign for its new Glycolic Gloss Range
The campaign is executed by Posterscope India
Franklin Templeton launches OOH campaign for its Multi-Factor Fund NFO
By taking the multi-factor narrative outdoors, the campaign underscores Franklin Templeton’s intent to simplify a technical concept for everyday investors.
Pizza Hut’s OOH Campaign with upside-down Creative
The campaign is conceptualised by Havas Creative
Artwork created with quantum computing debuts on DOOH’s Bradford Media Wall
The film uses quantum algorithms typically used to simulate quantum particles to generate the motion of water.
FA unveils England-wide DOOH campaign on grassroots misconduct
The campaign is developed by TMG Creative Ltd.
PlayStation unleashes the ‘Demon Sumo Wrestler’ in DOOH campaign
The campaign has been executed across JR Ryogoku Station in Tokyo
Xtreme Media lights up Rajkot with Earth Series LED displays
The project comprised two Earth Series displays (pixel pitch 6.67 mm), each measuring approximately 9.6 m × 4.8 m with...
The Brand Sigma marks 5 years with a DOOH campaign
The campaign’s strategic spread ensured maximum visibility among both consumer audiences and key industry stakeholders.
-
Markets in Focus“Static billboards still deliver massive reach and remain the backbone of UP OOH”
-
AssociationsBroadsign announces acquisition of Place Exchange
-
Company NewsDoohClick partners with Quividi for measurement in DOOH and Retail Media
-
Creative Concepts
Myntra M-Now celebrates its 1st Birthday with ‘Edible Billboard’ activation