Daawat unveils ‘Bring Out Your Finest’ OOH innovation with Shah Rukh Khan

Daawat Basmati Rice, renowned for its premium quality, through its ongoing outdoor campaign, Bring Out Your Finest, Daawat emphasizes its positioning, with Bollywood icon Shah Rukh Khan joining as the face of the brand. The OOH campaign, conceived and executed by the Out-of-Home Specialist – Khushi Advertising Ideas Pvt. Ltd., is designed to create an emotional and aspirational connection with consumers, positioning Daawat as the ultimate choice for every occasion.

A standout element of the campaign is the OOH installation at Mahim Causeway. This attention-grabbing display features a cut-out of Shah Rukh Khan alongside a Daawat Basmati Rice pack & a steaming plate of biryani with coriander leaves being sprinkled over. Each leaf lights up sequentially, adding dynamic energy to the installation, while realistic steam effects enhance the visual impact, creating a truly memorable experience at one of Mumbai’s busiest intersections.

Elevating the campaign’s appeal, the use of anamorphic 3D content takes the campaign to new heights at R-City Mall in Ghatkopar and Ahmedabad’s Phoenix Palladium Mall. The immersive 3D visuals bring a hyper-realistic Daawat Basmati Rice pack to life, paired with a steaming handi of biryani, where swirling steam rises in a captivating effect. The biryani is beautifully garnished with a sprinkle of coriander leaves, perfectly showcasing the essence of finest cooking with Daawat.

The campaign’s extensive OOH presence spans 125 strategically placed sites across major metro and non-metro cities including Mumbai, Delhi NCR, Bengaluru, Kolkata, Pune, Ahmedabad and Jaipur. Each location has been meticulously chosen—bustling thoroughfares, renowned landmarks and high-visibility areas reinforcing Daawat’s leadership in the basmati rice category, making Bring Out Your Finest one of the most impactful OOH campaigns of the year.

Rekhia Dutta, Senior Brand Manager at Daawat, shared, “The ‘Bring Out Your Finest’ outdoor campaign has perfectly aligned with our expectations, driving meaningful visibility and deep engagement with our audiences. Through bold and innovative OOH executions, the campaign effectively showcases Daawat’s unwavering commitment to creativity and innovation in advertising, while creating an emotional connection with consumers. It is a true reflection of our dedication to bringing out the finest in everything we do—from the care we put into sourcing rice to the creative ways we engage with our audience. Khushi Advertising’s innovative approach has been instrumental in flawlessly bringing this vision to life across key markets.”

 Raj Dobriyal, Chief General Manager -Business Development at Khushi Advertising Ideas Pvt. Ltd., remarked, “Collaborating with a brand like Daawat is always a rewarding experience. The ‘Bring Out Your Finest’ campaign has been a remarkable showcase of creative outdoor advertising, capturing attention and generating substantial visibility. Through strategic execution and impactful design, this campaign has not only strengthened brand recall but also fostered meaningful connections with consumers, showcasing the true potential of innovation in outdoor media