PHD India bags Shriram Finance’s integrated media mandate

PHD India, part of the Omnicom Media Group, has recently acquired the integrated media mandate for Shriram Finance, succeeding through a competitive, multi-agency pitch process. This partnership gives PHD India the strategic lead in crafting and managing Shriram Finance’s media initiatives across India, aimed at enhancing the financial brand’s visibility and market positioning in a highly competitive sector. 

Operating from its Mumbai office, PHD India’s team will centre on deepening Shriram Finance’s engagement with current and potential clients, building stronger brand connections. This approach includes leveraging innovative media solutions to capture a greater market share, with a focus on optimising Shriram Finance’s brand presence to ensure it resonates well with diverse customer segments. 

The partnership highlights a crucial growth phase for Shriram Finance, with PHD India’s strategic support expected to drive long-term business objectives. This collaboration underscores PHD India’s expertise in comprehensive media solutions, marking another milestone for both companies as they work together to further Shriram Finance’s goals of increased brand affinity and sustainable growth.