Campaigns

Manyavar makes a colourful statement in the outdoor during wedding season

The campaign, executed by MOMS, used a range of formats from billboards, gantries, unipoles and skywalks to Metro pillars, bqs, mobile rotator, FOB and inflight seats.

Published

December 24, 2014

Nabamita Chatterjee

Manyavar, the popular Kolkata based men’s ethnic wear brand, recently rolled out a pan-India campaign to build its brand presence during the peak wedding season. The brand opted for multiple out-of-home formats ranging from billboards, gantries, unipoles, skywalks, metro pillars, bus shelters, mobile rotator, FOB and even inflight seats.

Leading OOH firm MOMS executed the OOH campaign in 26 cities. The specialist agency was involved at every stage of the campaign from ideation and planning to buying and on ground execution.

In Kolkata, to attract the attention of the TG, the’Rang Jama De’ tag line was highlighted with four colour blinking LED. The entire creative of the campaign portrayed colourfully the range of Manyavar offerings.

The OOH agency pointed out that as the campaign in multiple cities was executed at one go, there were huge logistical challenges in terms of adaption of art work for different media across the cities, and printing and installing them in time.