In the second phase, the communication focuses on gratification and prizes already won or available to be won by the players through its Watch’NPlay feature
The media brand crafted a simple yet effective innovation to demonstrate their concept of the anchor missing from the newsroom and reporting live from the ground...
The brand’s country-wide campaign, planned and executed by OAP (India), has covered some 70 cities and towns using over 550 media sites. The campaign highlights a...
Beverage brands make innovative use of JCDecaux’s Citylights network this summer to connect with consumers in Delhi NCR
Targeting the professional audience, the campaign was designed by mapping the routes and travel patterns of professionals to create a quick buzz about the new launch
The campaign, planned and executed by The Social Street, consisted of larger-than-life 3D figurines of a batsman’s avatar with the player himself missing -- symbolic of...
The campaign, which was launched internationally with a big rollout in India, marked an impressionable presence in Delhi, Mumbai and Bengaluru markets. Kinetic India handled the...
The online trading firm hosted a “pop-up” event in New York City, with the support of DiGo and Grandesign, offering participants the chance to “Get a...
The OOH site spotted at DND showcases the designer fan along with the 360-degree communication strategy on the site i.e. Your Ceiling is the fifth wall
With an aim to raise the awareness about right cup sizes and to start a conversation about it, the brand opted for cup branding targeting college...
The campaign is executed by ideacafe.agency
The campaign is executed by Ideacafe.agency
The campaign is conceptualised by SW Network
The campaign is executed by Say It Loud Media
The mobile unit, designed as a transparent showcase, offers a walk-in experience where visitors can explore products firsthand.
At South India Talks OOH, Mayank Gupta, Founder and CEO makes a compelling case for why design, safety, and structure...
At South India Talks OOH 2025, Sanket Rambhia, MD of Xtreme Media, shared key insights on smart DOOH screen procurement,...
At the third edition of South India Talks OOH, panelists Deepa Gupta, Shalini Sankar, and Suresh Seerna moderated by Rajiv...
Legacy IT campus becomes home to premium outdoor and indoor digital advertising formats
Katrin Robertson, CEO of blowUP media and Stephanie Helen Scheller, Managing Partner Sustainable Solutions, Omnicom Group, are the latest speakers...
Karen has previously held board positions at 20 fast-growth businesses, mostly in the international technology sector, and across the investor...
In his keynote at the third edition of South India Talks OOH, C.K. Kumaravel, Co-founder and CMD of Naturals Salon...
The theme of the conference is ‘Beyond Billboards: Re-imagining OOH’
In his session, Mayank will explore how well-designed media structures can enhance brand perception, integrate with urban infrastructure, and support...
Set against the theme ‘Beyond Billboards: Re-imagining OOH’, South India Talks OOH will address how the medium can evolve in...
