Picture Story
Clovia raises a bold question to Delhi girls
With an aim to raise the awareness about right cup sizes and to start a conversation about it, the brand opted for cup branding targeting college goers in Delhi NCR
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Irth hangs a giant handbag off Mumbai’s first 3D billboard
Dipankar Sanyal on the need for iconic OOH destinations in India
Srinivasan K Swamy elected President of AAAI for 2025-26
Bangur Nagar Metro station renamed as ‘Arkade Bangur Nagar’
From Ads to aesthetics: OOH’s role in shaping urban life
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
Blinkit in association with Kinetic India goes all Bollywood
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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Toppers shine in Allen Online’s OOH Campaign
The campaign is executed by Laqshya Media Group
Roff takes humor route with ‘Naak kat gayi’ OOH campaign
The campaign is conceptualised by Ogilvy India
Adidas Originals launches Panda-themed OOH installations in China
The campaign features a series of life-sized panda sculptures, each dressed in custom Adidas tracksuits and sneakers.
Renault unveils iconic art installation at Delhi International Airport
The installation is done in partnership with OMD India and Osmo
HUL Vim’s creative salute to Navi Mumbai
The campaign is executed by Rapport at Nexus Seawoods Mall
Lemma hits global milestone with 3.5 million DOOH screens
Driving results across the entire ad funnel, Lemma Achieves new scale in Programmatic DOOH driving measurable outcomes from OOH Ad...
Vistar Media launches Programmatic Guaranteed
Programmatic Guaranteed allows advertisers to lock in delivery and pricing on select inventory, while giving media owners better visibility into...
The future of programmatic 2025: Research by WARC
The report is based on insights from both WARC and external research, providing an overview of the marketplace and deep...
JCDecaux India partners with VIOOH to unlock programmatic DOOH at Bengaluru airport
This partnership gives advertisers programmatic access for the first time, to 64 digital screens, generating on average over 41 million...
Born Free calls for an end to the captivity of great apes in DOOH campaign
The screen space was donated and planned by Ocean Outdoor under its Drops in the Ocean programme which awards a...
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InsightsDipankar Sanyal on the need for iconic OOH destinations in India
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Ad Policies & RegulationsMonopoly fears rise as BBMP pushes new Outdoor Ad policy
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Campaigns
Roff takes humor route with ‘Naak kat gayi’ OOH campaign
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Creative Concepts
Renault unveils iconic art installation at Delhi International Airport