The state government’s decision to put on hold all new advertising tender floats on hold has seriously impacted the civic body’s revenue earnings. Efforts are on...
The state government will be assimilating the proposal submitted the nodal agency marking locations for 500 shelters; the final nod will be given after legal and...
Two clusters are included in the tender covering different locations and types of street furniture structures
The court stated that existing site owners that they can continue to operate till their license expires
BBMP has called for an amendment to Section 443 (10) of the Karnataka Municipal Corporation Act for a permanent solution as the civic body is losing...
One of the largest ad contacts comes to an end; renewal of contract unlikely until new ad policy is ushered in
The tenders have been postponed until further advise from the authority
The civic body is also taking strong steps to curb unauthorised media while efforts are underway to fast-track city beautification projects
KMRL has also removed the experience clause for semi naming rights format
Sunil Vasudeva elected as President of IOAA North India Chapter, Mukesh Gupta as Secretary, and Sudhir Haryal, MD of Planet Advertising and Ritesh Vasudeva, Director of...
The quick commerce brand turns a familiar “pencil…cancel” rhyme into a playful OOH conversation about everyday convenience.
The installation at The Shops at Columbus Circle recreates an iconic moment from Super Mario 64, and runs until March...
The campaign is conceptualised by Courage in Canada
The campaign has been executed by WPP Media, with the site operated by Maheshwari Advertising.
The company had earlier undertaken similar branding initiatives on the Vande Bharat and Shatabdi Express to celebrate 25 years of...
Vipul Mathur, CBO, Raymond Lifestyle Ltd, shares how outdoor advertising is evolving into a hyperlocal retail driver for the brand’s...
The streaming platform uses the architecture of a DOOH site to recreate the thrill of an F1 turn.
Abhishek Malik, Associate Director – Creative and Social, Shaadi.com, shares insights on how the brand builds hyperlocal OOH campaigns, uses...
The recent announcement by the Karnataka and Andhra Pradesh governments regarding banning social media usage by children below 16/13 years...
Arvind Singh, AGM Marketing, Asian Granito India Ltd, shares insights on how a highly visual category like tiles and building...
Redslim helps organizations transform fragmented market information into valuable data assets, empowering clients to make confident decisions and unlock the...
Fifteen agency teams will have 48 hours, a paper map, and no smartphones to find seven DOOH checkpoints across the...
Nidhi Rastogi, Marketing Head – UNIQLO India, tells Media4Growth how OOH can gain a better share of the marketing pie when...
Under the mandate, Havas Media India will take on end-to-end media strategy, planning, and buying across television, print, radio, cinema,...
With cities promising high growth potential, local advertisers willing to spend and DOOH too beginning to find its footing, Madhya...