Talon will now begin working directly with U.S. companies, designing and executing data-driven, technology-led integrated outdoor campaigns that produce measurable results and impact
Expansion of metro network will likely attract a greater number of brands to advertise on this media; local civic body’s drive against unauthorised media will also...
Kekoo was designated the managing director of Selvel Publicity in 1982 and since then had invested in maintaining and building one of the pioneering companies of...
Municipal Corporation of Gurugram (MCG) recorded 33% increase in ad tax revenues in 2016-17, from Rs 12.01 crore in 2015-16 to Rs 16.07 crore in 2016-17
APN plans to convert signs to digital in other projects, namely its advertising in the Tullamarine freeway and Metro Trains Melbourne
The civic body, which was targeting only small players till now, has been asked to target the larger players that are responsible for putting up unauthorised...
Industry sees the relaxation as a temporary step, uncertain about how the tide will change for OOH business in the city of Lucknow
Digital revenue as a percentage of total revenue rose to 59.8% for the full year, up from 45.6% for the year before, superceding traditional format as...
The FOB, which is aesthetically design and equipped with escalators, surveillance systems, and well-positioned media, is expected to become a one-stop advertising destination for a gamut...
OOH leaders observed at the Karnataka Talks OOH conference held in Bengaluru that consolidation of OOH business will usher in improved across-the-board industry compliance, increase media...
The campaign is executed in Montevideo, Uruguay
By branding entire fleets of autos in a distinct, soft-toned visual identity, the campaign ensures repeated, unavoidable visibility across the...
What sets the execution apart, however, is the use of boxing glove-shaped hand grips, a clever contextual innovation that turns...
The campaign is conceptualised by Ace of Hearts and executed in London
The campaign is conceptualised by TRP and executed in Australia
For OOH to grow and align with the increasingly omnichannel process of media buying, the industry needs to make it...
At the heart of Times Square, the campaign transformed a standard billboard into a live-action experience, featuring actress Charlize Theron...
The company plans to roll out five additional experience centres across major cities as part of its nationwide expansion strategy.
The campaign is executed by WPP Media across Mumbai, also using RoshanSpace Brandcom’s ProDigi TWINN to run 12 creatives with...
In an exclusive interaction with Media4Growth, Kristina Rudoman, Chief Commercial Officer at AllUnite, shares her insights in the context of...
The billboard is executed in Noida
Rishabh Parakh, Director of Operations of SVA Media Consultancy shares insights on inventory expansion, pricing pressure, and digital adoption in...
Opened in 1938, the Saarländisches Staatstheater (Saarland State Theatre) is a cultural landmark in Saarbrücken – the largest city in...
Focused on relatability and relevance, Burger King’s OOH ‘Finished’ ad scored 4.3 Stars with System1
The campaign, produced in partnership with creative agency and OAAA member company Extra Credits Projects, carries Earth Day 2026’s global...