The conversion of premium classic OOH sites into digital, coupled with advertiser adoption of the flexible, dynamic and creative opportunities offered by digital formats, is driving...
OOH advertising as an enabler of smart city development came to be discussed at a conference entitled ‘Smart Cities in India – Journey So Far’, organised...
The DOOH player plans to put up such media at several other consumer destinations
BBMP will take stern action against agencies felling trees
For the first time, more than half of group revenue is derived from digital assets. During HY17, oOh! introduced a further 40 large format, premium-located digital...
The submission date extended to September 5, 2017
The Pre-bid meeting will be held in Mumbai on August 29
A large number of unauthorised media units have been put up in the city on the pretext of installing CCTV cameras for general surveillance
Media rights on 400 trolleys will be awarded for a period of 3 years
A number of testing, connections and other service functions will take place before the fully-operational display is revealed