Netflix’s potential purchase would secure advertising spots along the famous Sunset Strip, Los Angeles Airport and on all major LA freeways.
At the same time, they welcome the Nagar Nigam’s move to provide for unipoles across the city in place of hoardings, which is in the larger...
Increase revenues from advertising on airport road, provision for digital media, engagement of advertising industry for public conveniences’ development are some of the initiatives that will...
While new advertising opportunities like LED & LCD have been permitted; the biggest issue i.e. illegal media has been tackled with strict policy implementation and compliance...
The civic body has recorded Rs 135 crore ad tax revenue earnings in the current financial year, which is significantly higher than Rs 118 crore earned...
The tender includes different kind of formats such as static, digital, platform screen doors and experiential marketing activities inside designated stations on Line 2
Ahead of FY2018-19, Debasish Kumar, Mayor-In-Council, MMIC-Advertisement, Kolkata Municipal Corporation talks about banning illegal hoardings and earning more ad tax revenues, as well as installation of...
oOh!’s offering will extend beyond advertising in Qantas Domestic terminals, clubs and business lounges to include International and Domestic Inflight Entertainment consisting of video on demand...
Vijaya OOH Media will be offering train wrap branding, in-train branding, such as, with posters and stickers, as well as on LED screens inside trains. There...
While BMTC has taken this step to counter the competition posed by cab aggregators in the city with regard to getting a large share of the...
The campaign is executed in Montevideo, Uruguay
By branding entire fleets of autos in a distinct, soft-toned visual identity, the campaign ensures repeated, unavoidable visibility across the...
What sets the execution apart, however, is the use of boxing glove-shaped hand grips, a clever contextual innovation that turns...
The campaign is conceptualised by Ace of Hearts and executed in London
The campaign is conceptualised by TRP and executed in Australia
For OOH to grow and align with the increasingly omnichannel process of media buying, the industry needs to make it...
At the heart of Times Square, the campaign transformed a standard billboard into a live-action experience, featuring actress Charlize Theron...
The company plans to roll out five additional experience centres across major cities as part of its nationwide expansion strategy.
The campaign is executed by WPP Media across Mumbai, also using RoshanSpace Brandcom’s ProDigi TWINN to run 12 creatives with...
In an exclusive interaction with Media4Growth, Kristina Rudoman, Chief Commercial Officer at AllUnite, shares her insights in the context of...
The billboard is executed in Noida
Rishabh Parakh, Director of Operations of SVA Media Consultancy shares insights on inventory expansion, pricing pressure, and digital adoption in...
Opened in 1938, the Saarländisches Staatstheater (Saarland State Theatre) is a cultural landmark in Saarbrücken – the largest city in...
Focused on relatability and relevance, Burger King’s OOH ‘Finished’ ad scored 4.3 Stars with System1
The campaign, produced in partnership with creative agency and OAAA member company Extra Credits Projects, carries Earth Day 2026’s global...