Aligning with ‘Goafest Village’, attendees can expect diverse and immersive experiences that reflect the multifaceted nature of the industry, making Goafest 2025 more engaging than ever...
UK’s fastest-growing roadside media operator will use investment to further technological advancements, making outdoor advertising more accessible to all
With Purple Line being a crucial part of Bangalore Metro’s network, connecting key areas of the city, Chennai based Mudra OOH adds a valuable asset to...
From groundbreaking innovations to landmark deals, 2024 was a year that redefined the out-of-home advertising landscape.
Aman Nanda, Chief Strategy Officer at Times OOH, highlights the transformative role of transit media and digital out-of-home (DOOH) in India's advertising landscape.
The 3D screen is suspended at a height where visitors can enjoy the visuals without any 3D glasses
A unique experiential entry arch built with close to 100 kg of real coffee beans at the food court
However, the traffic volumes have grown month-to-month compared to corresponding months of 2023
Leading voices of Indian OOH representing media owning firms shared their responses to 12 questions centred on the current business environment as well as the steps...
The awards feature a record breaking 146 categories
This campaign is executed by Signpost India
Strategically placed billboards across urban landscapes serve as vibrant reminders for potential travelers, tapping into common desires and pain points.
Indore, Surat, Navi Mumbai & More: Vim Salutes India’s Cleanest Cities with Exclusive Offer via an OOH campaign on its...
Each billboard or screen follows a consistent format: a popular Bollywood lyric tied to a specific moment.
Eye-catching displays come alive when the raindrops begin to fall - clouds moves aside to reveal a plate full of...
While search, including retail media, largely drove the uplift in spends, the OOH sector, particularly its digital formats, demonstrated significant...
This agreement is signed with Punbus
BIG FM aims to create a solution-based approach by adding measurable, tech driven and programmatic digital OOH and traditional OOH...
This eye-catching installation is the latest stroke of genius in Nike's ‘Scary Good’ football campaign, designed to amplify the brand's...
In an exclusive walkthrough with Nishank Joshi, Chief Marketing Officer at Nexus Select Malls, he reveals how they're transforming mall...
Congress will begin on Wednesday June 3rd with a drinks reception followed by two full days of world-class speakers and...
Shreya Sachdev, Director – Marketing at Puma India, outlines the brand’s evolving relationship with OOH advertising and how campaigns are...
Two-thirds of the people exposed to OOH ads say these ads influence where they go, what they do, and where...
According to the study OOH stands out with a significant 13.3% increase in ad awareness compared to digital media, TV...
Deepali brings over 30 years of extensive experience in brand building, marketing, and corporate reputation management across India, ASEAN, and...