The rights have been awarded for 5 years each
The company has won two long-term contracts for train wrap and branding in the station ticketing area
The rights are for putting up media on some 80 piers
The wrap rights are on 39 train sets – each having 6 rakes
The OOH firm already holds the rights for Phase 1 of the city’s Metro network
The strategic alliance will leverage Mediakeys’ international operations and Laqshya Media Group’s strong footing and rich experience in Indian markets
The screen will be in the line of sight of some 1.5 crore pilgrims visiting the holy shrine in the city
The two-sided structures are the largest digital signs in the LA region at 20’ x 60’
The firm will manage the commercial and sales business through rights acquired by Global Sports Commerce for Africa across formats including On-Ground sponsorships
The media was created by retrofitting a large-format static billboard with sequential LED modules, and a 3D custom-built Martell VSOP Aged in Red Barrels bottle as...