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Insights1 day ago

On how the LED market dynamics can shift from price to solutions

Jayesh Birawat, Founder, Kperifics, on the price-led conversations shaping India’s LED and digital signage market, and how the industry can...

Insights2 days ago

OOH’s Adtech Moment: Are We Ready to Claim it?

In this piece, first published in August 2026 edition of Outdoor Asia, Rachana Lokhande, Founder, Glocal Bridge writes about OOH-native...

Insights4 days ago

When OOH starts with the idea, not the inventory

For a Simple agency, the opportunity in OOH lies less in buying more sites and more in asking what the...

Campaigns5 days ago

AAP-GFP takes its electoral message to Goa’s OOH landscape

Ahead of the 2027 Goa Assembly elections, the Aam Aadmi Party and Goa Forward Party have taken a pointed dig...

Campaigns5 days ago

bigbasket’s Modak Meter gets Mumbai’s volume up for Ganpati Bappa

The activation was conceptualised by Bare Bones Collective and executed by MOMS Outdoor

Insights5 days ago

OOH + ROAS: Future Path or Just a Pipe Dream?

In this piece, first published in August 2026 edition of Outdoor Asia, Jayesh Yagnik, CEO, MOMS Outdoor writes on how...

Company News5 days ago

Ocean Outdoor partners with Cityz Media in Klépierre’s French shopping centres

The deal covers Klépierre’s retail destinations in France comprising 38 malls.

Contracts & Investments6 days ago

Asian Footwears secures naming rights for NDLS platforms

Mahendra Singh Dhoni will adorn New Delhi Railway Station’s Platforms 14, 15, and 16, whose naming rights have been acquired.

Campaigns6 days ago

Traya’s ‘Hair Truth Mirror’ shows men what their everyday mirrors don’t

The activation is live at Inorbit Mall, Malad until 26th September

Podcast7 days ago

M4G Talkies S2E2: Emanda Vaz of Embassy Group on brands, business & the AI question

In the second episode of Season 2 of M4G Talkies, Emanda Vaz, Chief Marketing Officer, Embassy Group, joins Meenakshi Menon,...

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