Contracts & Investments
Alakh Advertising & Publicity begins projection display at Churchgate Station
16/8 feet of projection display has been installed in the docket area of the station
Alakh Advertising & Publicity, which lately obtained Mumbai’s Suburban Western Railway station rights, has installed a projection screen for advertisement at the Church gate Station. The permission has been obtained for two years where this renowned outdoor media owning firm is playing 6 slots of 10 seconds each. The 16/8 feet projection display is supported with pillars in the docket area of the station which is visible from all 3 entry points of the station targeting the complete TG. Currently, ET news channel has taken spots for the display.
Commenting on this, Neeta Gulati, Director of Alakh Advertising & Publicity, says, “Such innovative displays are the future of the OOH industry. Even the guidelines of the new Mumbai Policy draft permit new age formats such as LED, Projection and etc. Therefore it becomes imperative for the media owners to invest in newer formats along with the static formats.”
“The Church gate station caters to a large portion of professional commuters traveling for work which should attract a good number of brands,” adds Gulati.
The company is also open to creating new display opportunities at other stations if permitted by the railway authority.
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