The roadside campaign uses traffic, time and weather data to trigger content that is contextually relevant at each location
Built-in cameras will analyse approaching vehicles—make, model and colour—and serve pre-programmed ads aimed at the person it presumes is behind a particular kind of wheel.
The utility is equipped with high-end LED back-to-back screens and functions like Wi-Fi, Geo fencing & VMS System
The move highlights the industry’s gradual shift to programmatic buying and selling of media, especially as DOOH gains ground
The new 55m LED mesh, a flexible LED display screen that is lightweight, semi-transparent, IP 65 protected (water, dust & humidity resistant) LED system allows brands...
The Digital Variable Messaging Sign (VMS) boards of 7x3 meters in size will display real time-traffic information to the travelers along with outdoor advertising and promotion...
LG OLED has created a new high-end category of displays that delivers a picture with perfect blacks and incredible colour, even from wide viewing angles.
Leading OOH advertising ERP company completes integration with programmatic partner enabling new revenue streams for its clients
The global public display market can be expected to grow from $6 billion in 2016 to $13.7 billion by 2021 in revenues
oOh!media launched a campaign for Cadbury Favourites using an optimised planning solution to harness real transactional data
The campaign is executed by Ideacafe.agency
The campaign is conceptualised by SW Network
The campaign is executed by Say It Loud Media
The mobile unit, designed as a transparent showcase, offers a walk-in experience where visitors can explore products firsthand.
The brand witnessed an engagement of over 1.2 million fans with its experiential marketing brand activation
The Green Line, forming a vital North-South link in Bengaluru’s metro network, covers 33.46 km and includes 32 stations, connecting...
The panel that Shalini will participate in will address a key paradox: despite South India recording the highest GDP growth...
This experience is executed in collaboration with Platinum Outdoor
In her session, Garima will explore how OOH media, when thoughtfully integrated, can enrich the experience of public spaces rather...
The third edition of South India Talks OOH set to take place on April 30, 2025, at the Chennai Hilton...
This campaign is done in collaboration with Laqshya Media Group
Shashi Sinha believes that to move forward, the industry must focus on building a trained workforce, developing clear processes, and...
In his session titled ‘Decoding Digital OOH Screen Procurement: A Check-list for Buyers’, Sanket will address the growing need for...
This structure is placed in partnership with Times OOH
The third edition of South India Talks OOH set to take place on April 30, 2025, at the Chennai Hilton...
