The maximum image resolution has been increased to 7000 pixels and can go even finer. If the user is required to go deep into detail or...
In outdoor spaces, Samsung’s high 2,500-nit brightness, an auto brightness sensor that optimises brightness, together with circular polarizing technology and 5,000:1 contrast ratio work together to...
Ocean Outdoor is supporting the campaign across four of its full motion London screens including Leicester Square and both Westfield shopping centres. And the Chubby Hearts...
The new hardware CorePlus includes a direct mount system, making for quick and easy installation directly onto flat walls?eliminating the need for an additional mounting structure
The acquisition further strengthens and positions NEC as one of the world’s leading visual solutions provider while supporting a more consultative market approach focusing on in-depth...
Partnership enables advertisers to run targeted, strategic ad campaigns seamlessly across a network of more than 3,500 Link kiosks, urban panels, interactive station platform displays and...
The industry as a whole will become heavily reliant on inventory and pricing optimization algorithms to support complicated yield management across multiple revenue streams, especially now...
Nearly 70% of Chinese signs and LED factories are located in the Pearl River Delta. The industrial ecosphere is convenient for exhibition attendees as they can...
Using incredible face mapping technology and Ocean Outdoor’s proprietary LookOut facial recognition tech, consumers faces were transplanted onto the big screen, turning them into The Last...
MediaCom is promoting the launch of innocent’s new ‘Super Juice’ in London, Manchester and other key cities using an automated trading desk for DOOH ads wherein...
The furniture giant transforms city infrastructure into oversized flat-pack visuals, turning its most recognisable packaging format into a bold, city-wide...
By taking this message to public spaces through OOH, Godrej positions itself as a brand that understands both modern household...
For its Boost energy drink, Nestlé transforms traditional OOH into a physical engagement platform that brings brand energy to life.
The bold yellow creative prominently features the cynical copy, “A coffee receipt from Q4? Sure, I know exactly where I...
The campaign is executed by Laqshya Media Group
“We are excited to bring our integrated digital display solutions to DDX Asia,” says Ajay Gupta, Founder & Director, Firstouch...
“We must be careful not to trade the gravitas of our presence in the public space for a narrow, lower-funnel...
Through this collaboration, Wrap2Earn becomes an advertising partner for Moove’s rapidly growing fleet operating on the Uber India platform across...
Seoul did not host the future of DOOH — it shared a model Asia can build on, says Daewon Kim,...
Barry Frey, President & CEO, DPAA Global, explains why, during a time in which generations have been raised by smart...
The campaign is conceptualised by creative agency Creapills
The campaign is executed by MOMS Outdoor
This ambitious activation transformed the sky itself into a limitless OOH canvas, blending technical precision with patriotic symbolism to create...
“DOOH creativity works best when audiences are treated not just as viewers, but as contributors,” says Gautam Bhirani, Founder of...
In his new role, Rajiv looks forward to driving brand-led growth, scaling the QSR business, and creating consumer-first marketing initiatives.