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2 News Found
How MTV urged Gen Y to vote
In Campaigns By Bhawana Anand - May 20, 2019
Innovative bus shelters, washroom branding and free taxi rides were some of the initiatives rolled out by the youth TV channel brand to target youth
‘Toilet - Ek Prem Katha’ beckons audience through washroom branding
In Campaigns By Bhawana Anand - August 17, 2017
The unique branding initiative of Viacom 18 Motion Pictures, executed by Khushi Advertising, entailed placing A4 sized posters of the movie, with the movie title ‘Toilet’ written prominently, on washroom doors of youth congregation points like the McDonald’s & Pizza Hut restaurants and Gold’s Gym centres