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3 News Found
Brands require focused experiential marketing with strong proposition
In OOH News By Bhawana Anand - September 25, 2020
In order to stand out in market, automobile brands and organised retail sector are expected to start spending on experiential marketing by Diwali festival
Indian OOH industry grew by 8.8% in FY2018-19
In Research By M4G Bureau - March 15, 2019
Organised retail sector key contributor to OOH revenue growth, according to EY-FICCI 2019 Media & Entertainment report 2019
OOH to grow at 11% in 2019: Pitch Madison Advertising Report 2019
In Research By M4G Bureau - February 14, 2019
Organised retail, consumer services and real estate categories are the major contributors to the OOH pie