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‘An SOP culture is a must for OOH’
In Viewpoints By Bhawana Anand - September 26, 2017
Soumitra Bhattacharya, CEO, Madison OOH, calls for standardisation of OOH practices and adoption of an SOP culture. He shares his viewpoints in an interview with Bhawana Anand. Edited excerpts:
Soumitra Bhattacharya takes over as CEO, Platinum Communications
In OOH News By Bhawana Anand - August 04, 2014
Bhattacharya is operating from the group's Mumbai office