Broadsign spreads its wings wider, acquires Netherlands-based DOOH DSP OutMoove

In OOH News By M4G Bureau - May 14, 2024

Deal to broaden OOH specialty agency access to OutMoove’s flexible, targeted pDOOH campaign tools globally

Polish DOOH major Screen Network integrates screens with Broadsign SSP

In Digital OOH By Rajiv Raghunath - May 07, 2024

By leveraging Broadsign's SSP, advertisers can now reach audiences through 35 integrated demand-side platforms (DSPs) - spanning omnichannel and OOH

PATTISON modernises its OOH tech stack with Broadsign

In OOH News By M4G Bureau - April 28, 2024

Partnership streamlines daily operations and unlocks new revenue potential; enables PATTISON clients to maximize OOH campaigns

Plan B Media ties up with Vistar Media for pDOOH solutions in Thailand and Singapore

In OOH News By M4G Bureau - April 05, 2024

Palin Lojanagosin, CEO of Plan B Media PCL, says, “By integrating Vistar Media into our extensive large format and retail digital screen networks, we're empowering brands with unparalleled flexibility and the ability to enhance the effectiveness of omnichannel marketing strategies.”

StackAdapt, Broadsign team up to streamline political pDOOH ad buys in the US

In OOH News By M4G Bureau - March 08, 2024

Native support for Broadsign Auction Packages simplifies ad campaign execution across screens approved for political advertising and key audience segments

JCDecaux launches global airport pDOOH offering

In Digital OOH By M4G Bureau - February 14, 2024

The programmatic offer provides brands and agencies access to more than 70 million monthly passengers and over 2 billion impressions across a network of over 3,000 screens operated by JCDecaux in major airports worldwide

Hivestack by Perion partners with Eletromidia to integrate digital inventory across 46,000 screens in Brazil

In Digital OOH By M4G Bureau - February 08, 2024

Partnership makes Eletromidia’s high impact digital inventory – reaching 29 million people daily - available to advertisers via Hivestack’s SSP and ad server

Up Media elevates advertising demand opportunities with LMX partnership

In Digital OOH By M4G Bureau - January 11, 2024

LMX announces dynamic partnership with Thailand's top elevator DOOH media owner, Up Media

Qatar’s Elan Media to integrate DOOH inventory with LMX SSP

In Digital OOH By M4G Bureau - January 03, 2024

Jaber Al Ansari, ELAN Group CEO, says: “This move aims to establish a robust programmatic media buying model in Qatar."

KL-based Unicom Marketing launches pDOOH on LED trucks powered by LMX

In Digital OOH By M4G Bureau - December 21, 2023

Unicom uses the LMX CMS to dynamically manage and tailor content