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2 News Found
Australia’s OOH net media revenue scales $1bn level in 2022
In OOH News By M4G Bureau - January 31, 2023
Q4 2022 saw 30.2% increase in net media revenue year-on-year, posting $329.7mn
OMA upgrades MOVE with Neuro Impact Factor application
In OOH News By Rajiv Raghunath - January 31, 2022
MOVE 1.5 will introduce an accurate measurement for digital campaigns and a qualitative metric, the Neuro Impact Factor which goes beyond attention to measure the impact it has on some people who see OOH advertising